Outline of Foundational Videos -
Job Search

Intro to the Video Series

Learning Outcomes

Job Searches Require Strategic Planning

Job Searches Take Time

You Will Be Uncomfortable

You Will Face Rejection

There Is Hope (and Maybe Growth)

Learning Outcomes

Your "Online Presence" Is the Sum of All Data About You on the Internet

Review All Social Media Tied to You

"Anonymous" Accounts Are Not Anonymous

Google Yourself

Securing Your Online Presence

Questions to Ask Yourself About Your Online Presence

What To Do If You Are Unhappy with Your Online Presence

Learning Outcomes

Update Your Budget Now (Not Later)

Create a Budget If You Don't Have One

Simple vs. Detailed Budget

Calculate Your Current "Total Compensation"​

Learning Outcomes

Be Job Curious

Think About Job Fit

Experience or Education as Limiting Factors for Job Fit

Use Professional Assessments to Help Determine Job Fit

Perform a Self-Assessment for Job Fit

Perform a Network Assessment After Your Self-Assessment

Don't Worry Too Much About the Initial List or Assessments

Learning Outcomes

The "Dream Job" Myth

Setting Yourself Up for "Dream Job" Disappointment

There Are No Dream Jobs, Just Jobs that Support Your Goals

"Dream Jobs" Don't Exist, but Good Jobs Do

Takeaway: Don't Be Too Narrow in Jobs You're Targeting

Learning Outcomes

The Six Sections of the Strategic Plan

Put the Plan in Writing

Be Flexible and Revise As Needed

Creating the Plan Might Be Easier than You Think

Learning Outcomes

The Difference Between When You Need & Want a Job

Factors Accelerating the Job Start Date

Safety & Happiness Boundaries Impact Your Start Date

Factors Decelerating the Timeline

Picking a Start Date

Learning Outcomes

The Target Start Date Determines Your Time Commitment

Be Reasonable in Setting Your Time Goal

An Example Time Commitment Goal

Spend Time in the Way That Works Best for You

Frequency Is a Key to Success

Learning Outcomes

Some Geographic Narrowing Criteria Is OK

List of Factors Impacting Your Preferred Job Geographic Location(s)

Target Metro Areas, Not Cities

Consider the Impacts of Population Size

Analyze the Population Growth Trajectory

Target Industry Hubs

Consider Your Professional Network

Consider Your Personal Network, Especially Family

List & Rank Your Preferred Locations

Picking Locations Shouldn't Be Scary

Learning Outcomes

Defining Sectors, Industry Groups, & Subindustry Groups

Example:  Energy Sector

Use Classification Codes Like NAICS to Research the Industry Universe

List of Factors Impacting Your Preferred Job Industries

Directed by Education or Experience

Stability & Growth Potential

Portability

Personal Beliefs

Learning Outcomes

Companies = "Places with Jobs"

Sources You Can Use to Find Companies

Learning More About a Specific Company

List of Focus Areas for Company-Specific Research

Mission & Vision Statements

Products & Services

Customers

Company Size (Headcount)

Position in the Corporate Lifecycle

Financial Performance

Management Bios

Learning Outcomes

Two Groups:  Individual Contributors & Managers

Company Authority Is Ranked on the "Org Chart"

Job Titles Can Vary Across Industries

Vertical vs. Flat Org Structure

Pros and Cons for Vertical and Flat Org Structures

Why Manager Jobs Are Hard to Get

Understanding Hierarchy Can Help Your Job Search

Learning Outcomes

Targeting "Jobs" Means Targeting Job "Titles"

You Should Target Realistic Jobs in Your Search

Researching and Finding Jobs to Target

Use Job Groups to Brainstorm Job Ideas

Perform a Compensation Gut Check on Targeted Jobs

Learning Outcomes

Exception #1 - You Don't Have Enough Time to Create the Plan

Exception #2 - You Are Limited by a Section of the Plan

Exception #3 - There Are No Job Openings at Your Target Companies

Exception #4 - Your Offer Is Outside Your Target Job Area(s)

Exception #5 - You Need a New Job Immediately Due to Workplace Factors

Exception #6 - You Found a New Job Too Quickly!

There Is No Perfect Job Search Path

Learning Outcomes

Template Strategic Plan Spreadsheet in Excel

Spreadsheet Tab 1 - "Preferences"

Spreadsheet Tab 2 - "One Sentence Summary"

You Must Answer the "Whys" of the One Sentence Summary

Spreadsheet Tab 3 - "Activities Log"​

Your Plan Document Can Be Unique

Learning Outcomes

Update Your Resume (Plus Resume Tips)

Update Your Cover Letter (Plus Cover Letter Tips)

Update Your References & Who Your References Should Be

The References List Is Undervalued

Use the References List Proactively

Use Cohesive Formatting Across Documents

Who Can Help You with These Documents

You'll Make Job-Specific Edits to Your Resume & Cover Letter on Each Application

Learning Outcomes

Shifting Focus to the Employer's Perspective

The Hiring Manager & Support Team

The Buck Stops with the Hiring Manager

Overview of the Hiring Process

Employer Operations Impact the Hiring Timeline

Hiring Timeline Takeaways - the Process Can be SLOW​

Learning Outcomes

Hiring a New Employee [You] Is Risky

How Employers "Derisk" the Hire - Part I

How Employers "Derisk" the Hire - Part II

Try to Determine Employer Concerns to Help Derisk Your Hire

Learning Outcomes

Common Reasons for Hiring

Determine Company-Specific Reasons for Hiring & Sell Yourself

You Probably Won't Be Able to Determine Hiring Red Flags

Minimum Job Expectations for New Employees

Learning Outcomes

Why Employers Want Competition for Jobs

Competitor #1 - the Job Description

Competitor #2 - the Resume Algorithm

Competitor(s) #3 - Large External Group

Competitor(s) #4 - Smaller External Group

Competitor(s) #5 - Internal Candidates

Don't Get Discouraged - List of Factors Reducing Competition

Learning Outcomes

This Part of the Process Is a Mental and Emotional Rollercoaster

Use Your Strategic Plan as an Anchor

You Can't Control What's Out of Your Control

Dedicate Time to De-Stress

Learning Outcomes

The Four Parts of the Elevator Pitch

Your Elevator Pitch Should Be Very Short

Differentiating the Elevator Pitch from the One Sentence Summary

Tailor the Pitch Based on Your Audience

Practice Your Pitch to Ensure Smooth Delivery

Learning Outcomes

Definition of "Networking"

Networking Is Targeted

Networking Can Be a Secret Weapon to Eliminate Competition

Networking Is a Two-Way Street

Ways to Make Networking Less Scary

Learning Outcomes

Informal vs. Formal Networking

Informal Networking Examples

Advantages of Informal Networking

Formal Networking Examples & Advantages

Video Networking Tips

Learning Outcomes

Defining "Everyone" You Should Tell About Your Job Search

Use Your One Sentence Summary to Tell Everyone

Learning Outcomes

Definition of "Informational Interview"

Key Parts of the Definition

Who to Interview

How to Find Interviewees

Use Commonality to Increase the Success Rate of Scheduling Interviews

How to Initiate Informational Interviews

Be Persistent If You Don't Succeed at First​

Learning Outcomes

Research Before the Informational Interview

Generate a List of Questions for the Interviewee

Tips for Asking Questions

Be Authentic During the Interview

Learning Outcomes

Mistake #1 - Asking for a Job

Mistake #2 - Failure to Ask Questions or to Listen

Mistake #3 - Failure to Accommodate the Interviewee

Mistake #4 - Failure to Ask for Leads

Mistake #5 - Failure to Follow Up & to Say Thank You

Mistake #6 - Failure to Keep in Touch

Learning Outcomes

Types of Formal Networking Events

Employer Expectations at Formal Networking Events

Event Constraints:  Time, Agenda, & Competition

Preparation Before a Formal Networking Event

Realistic Goal - Just Make One Connection

Learning Outcomes

Online Job Postings

Recruiters - Who Pays Them & What They Know

Tips for Working with Recruiters

Recruiting Should Be a Two-Way Street

Make It Easy for Recruiters to Find You

Staffing Agencies

Learning Outcomes

The Job Description Provides Details About the Open Position

Job Description Elements - Part I

Job Description Elements - Part II

Job Description Inaccuracies

The Job Application Process

Reminder That the Employer's Opinion Matters Most

The Job Description Is the Answer Key, and Your Application Is the Test

Failure to Connect Your Application to the Job Description Will Result in Failure to Get an Interview

Cover Letter Strategies

Focus on the Employer's Qualifications, Not on Your Hopes & Desires

Helpful Strategies If You Aren't "Perfectly" Qualified for a Job

Use Words from the Job Description in Your Resume

Other Job Application Tips

Reasons for a Quick Rejection of Your Application

Learning Outcomes

What You Can Infer from Getting an Interview

Interview Goals for Both Parties

List of Known & Hidden Interviewers

Interview Format & Length

Other Interview Activities

Learning Outcomes

Confirm Interview Format, Start Time, & Interviewers

Research the Company

Research Your Interviewers

Generate a List of Questions for the Interviewers

Practice Answers to Common Interview Questions

Use Your Cover Letter to Answer, "Why Should We Hire You?"

Practice Answers to Behavioral Interview Questions

Focus on Your First Impression

Note on Technical Interviews

Learning Outcomes

Tip #1 - Dress Appropriately

Tip #2 - Be Early

Tip #3 - Greet Everyone & Write Down Names

Tip #4 - Act Professionally

Tip #5 - Show Interest

Tip #6 - Don't Stress Over Atypical Interview Questions

Tip #7 - Ask Questions

Tip #8 - Deflect Compensation Questions

Tip #9 - Ask About Next Steps & Say Thank You

Learning Outcomes

Ask for More Information About the Job

Ask Why the Job Is Open

Ask About the Org Chart

Ask What Success Looks Like

Ask About Challenges in the Company & Job

Ask Why You Were Selected to Interview

Reflect on Your Interview - What Did You Learn?

Learning Outcomes

Employer Scoring & Ranking Process

The Hiring Decision Timeline

Getting Status Updates

Positives You Can Take from Rejection

Learning from Repeat Rejections

Learning Outcomes

Essential Elements of a Job Offer

If an Essential Element Is Missing, Ask for It

Finding Information About Benefits

Get the Offer in Writing

The Importance of Communication While Reviewing the Offer

Introduction to Negotiating Leverage

First Leverage Lesson - Asking for an Extension to the Offer Expiration Date

Asking for an Extension Is a Reasonable Request

Learning Outcomes

There's Many Ways to Structure Compensation

Types of Cash Compensation

Fixed Pay Definition & Examples

Incentive Pay Definition & Examples

Differentiating Fixed Pay vs. Incentive Pay

Nonrecurring Pay Definition & Examples

Overlooked Cash Compensation

Equity Compensation Definition

Understand the Timing of When You Get Paid

Learning Outcomes

Employers Use Benchmarking to Determine Compensation

List of Factors Impacting the Amount of Compensation

Don't Forget to Perform a Cost-of-Living Analysis

The Difference Between Pay & Pay Rate

Understanding Compensation Conditions: Vesting

Understanding Compensation Conditions: Clawback

Equity Compensation Pros

Equity Compensation Cons

Cash Is King in the Total Compensation Package

Personal Finance Notes - Budgeting & Taxes​

Learning Outcomes

Jobs Offers Include Compensation & Benefits

People Tend to Focus on Direct Compensation in Job Offers

But Most Job Offers Also Include Indirect Compensation

Assigning an Economic Value to Certain Benefits, Like Remote Work

"Total Compensation" Is the Sum of All Direct and Indirect Compensation and Benefits

Introduction to Core Benefits

Learning Outcomes

What Is Insurance?

Insurance Is Important Because It Protects Your Financial Situation

Types of Employee Benefits Insurance - Health, Vision, Dental

Types of Employee Benefits Insurance - Other Insurance

Employer vs. Employee Insurance Costs

Who Insurance Covers

Note on Employer Insurance Outside of Benefits

Learning Outcomes

Basic Health Insurance Vocabulary Part I

Basic Health Insurance Vocabulary Part II

Cost Vocabulary: Premiums

Premiums Work Like Amazon Prime or Costco Memberships

Cost Vocabulary: Cost-Sharing & Out-of-Pocket Max

Claim Cost-Sharing Example Using Percentages

Don't Worry If This Seems Confusing

Learning Outcomes

Review of Premiums

Employers Don't Typically Pay 100% of Premiums - Meaning You'll Pay the Difference

How Premiums Are Paid & Deducted from Your Paycheck

Let's Review Real Insurance Premium Amounts, but First a Disclaimer - Premiums Can Vary Widely

Annual Premiums - Single Insured (Just the Employee)

Annual Premiums - Multiple Insureds (the Employee's Family)

Learning Outcomes

Claim & Cost Sharing Review

Example Health Insurance Claim Scenario

Insurance Plan Cost Sharing Details

Applying Health Insurance to Determine Your Final Out-of-Pocket Cost

The Insurance Company Negotiates with Medical Providers for Lower Costs

The Danger of Not Carrying Health Insurance

Don't Forget That You Pay Premiums Too

Learning Outcomes

Health Insurance Questions You'll Probably Want Answered

Asking for Information About Health Insurance

Who to Ask & When to Ask for Health Insurance Info

Red Flag Answers to Employer Health Insurance Questions

Asking for Health Insurance Information Shouldn't Hurt Your Offer

Learning Outcomes

Defining Retirement Plans & "Sponsorship"

Ways that Employers Can Support Retirement Plans

How Cash Flows Through a Retirement Plan

Learning Outcomes

There Is Potential Indirect Compensation in Employer Retirement Plans

Employer Automatic Contributions

Employer Matching of Employee Contributions

Vesting of Employer Contributions to the Retirement Plan

Example - Retirement Plan Info in the Job Offer

Retirement Plan Example - Employee Works Through Vesting Period

Retirement Plan Example - Employee Does NOT Work Through the Vesting Period

How Retirement Plan Indirect Compensation Impacts Your Offer Analysis

Learning Outcomes

Paid Employee Leave - Regular vs. Special

Leave Amount, Accrual, & Usage Restrictions

Mental Health & Personal Support

Paid Leave & Mental Health Support Go Together

Learning Outcomes

List of Other Benefits & Value Considerations

You Need Info About Value Considerations to Negotiate

Information on Benefits Probably Won't Be in Your Offer

Who To Ask for More Information

How To Ask - Keep It Short

Learning Outcomes

Core Benefits Complexity & Regulation

Benefits Can Be a Statement of Values

Benefits Impact Your Personal Finances

How Much Benefits Information Can You Ask For?

Learning Outcomes

A Quick Recap of What We've Learned So Far

After You've Completed Your Offer Analysis, You Need to Benchmark

You're Mostly Benchmarking Compensation

Sources of Benchmarking Data - Part I

Sources of Benchmarking Data - Part II

Use Multiple Benchmarking Sources, Not Just One

How to Ask Other People About Compensation

Benchmarking Comp Gets Easier Over Time

Learning Outcomes

An Example Job - Financial Analyst

Offered Compensation

Organizing the Offer Data & Calculating Total Compensation

Add Columns to the Table to Show Benchmarking Data

Learning Outcomes

You Won't Have All the Information, and That's OK

Some Offer Elements Probably Can't Be Negotiated

Offer Elements You Could Negotiate

Negotiable Element #1 - Title Analysis

Negotiable Element #2 - Comp & Benefits

Negotiable Element #3 - Start Date

Negotiable Element #4 - Offer Expiration Date

Get Family Feedback Before Negotiating

Learning Outcomes

How Employer Constraints Impact Hiring

Employer Reasons for NOT Negotiating

Employer Flexibility to Negotiate Non-Core Benefits Will Vary

Successful Negotiation Depends on Leverage

Factors that Increase the Employer's Leverage

Don't Freak Out, You Were Offered the Job for a Reason

Learning Outcomes

Factors that Increase YOUR Negotiating Leverage

The Process You'll Use to Decide If You're Going to Negotiate Something

Follow the Employer's Communication Process During Negotiations

Learning Outcomes

The Value of Compounding Compensation

Important Negotiation Reminders

Compensation Negotiation Strategies

Dealing with Compensation Negotiation Discomfort

Learning Outcomes

Reviewing the Counteroffer Process

You Must ALWAYS Provide Support for Your Counteroffer

How to Counter & Provide Support - No Dollar Amount at First, Then Fallback to an Amount

Example Counteroffer to $90,000 Offer

Learning Outcomes

Offer Finalization Process

Two Things to Do Before Making an Offer Decision

Ask Others for Feedback

Discuss the Final Offer with Dependents

The Decision Is Yours & It Might Surprise You

Make Your Decision

Communicate Your Decision to the Employer & Save Documentation for Your Records

Use Extreme Caution:  Asking Your Current Employer to Match Your External Offer

Learning Outcomes

Stay In Contact with the Hiring Manager

Complete Conditional Job Offer Requirements

Connect with Coworkers

Figure Out Moving Logistics

Give Notice to Your Current Employer & Follow the Separation Process

Confirm Health Insurance Coverage

Take a Vacation (If You Want)

You Probably Won't Do Everything Listed - That's OK!

There Is No One Way, or Perfect Way, To Get a Job

Persistence & Hard Work Pay Off

Connecting with People Is Key

Job Searches Get Easier with Practice & Time

Don't Pick a Job Based Solely on Compensation

Closing Comment - SUCCESS IS BIGGER THAN A JOB

A lot has changed in four years, but these concepts can still be helpful